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How to Grow Your Brand: 22 Strategies to Increase Brand Awareness

When you’re first starting out in Knowledge Commerce, you likely don’t have unlimited means. You need to market your business if you’re interested in growing your brand, but you have to pinch your pennies in the process.That’s not impossible. In fact, there are lots of ways to grow your brand on a budget. Following are the six most cost-effective ways to increase brand awareness without blowing your budget. 1. Get to Know Your Target Personas Who does your business serve? What qualities do those people possess? A buyer persona is a fictionalized biography of your ideal customer. It describes that person’s goals, habits, struggles, problems, demographics, and other details so you can more effectively market to them. Imagine how you...

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Motivational Quotes: 100 Inspiring Quotes to Start Your Day

What is it about motivational quotes that make them so endearing? Every driven person eventually figures out that there's a whole lot of feel-good time wasters out there that consume our attention because they feel like work, and browsing endless lists of motivational quotes is no exception. And yet, there's hidden value in finding a concise expression that perfectly captures one of our own beliefs.Quotes often feel like our own opinions making a return visit, just heightened by someone with writing talent. And the right quote at the right time can change things—words matter, and motivating phrases can encourage us to get up, take action, ditch the excuses, escape our comfort zone, and do the hard work that needs doing.Even...

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17 Social Media Marketing Strategies to Grow Your Online Sales

One challenge every store owner will face is how to increase online sales. Knowing where to start and how to stand out from the thousands of other ecommerce sites can be daunting. The explosion of growth in ecommerce has only made it tougher to attract the visitors needed to boost online sales. To help with that, let’s take a look at a popular marketing channel—social media—and review a few top social media marketing strategies that can help you increase sales.  What is social media marketing?Social media marketing is the process of using social media platforms to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales...

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Top 10 Types of Digital Marketing to Promote a Business Online

As people spend more and more time in front of screens, digital marketing has become the most important tool to reach customers in an effective way. Digital marketing targets users of all kinds of electronic devices from desktop computers to smartphones. To successfully promote a business online and engage an audience, you need to make use of various types of digital marketing. These days, merely having a website is not enough anymore if you want to get qualified leads. You also need to be visible on as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones. To build a successful online business and stand out from the crowd, you need a complex...

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What is SEO Marketing ?

So what is SEO? SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index. Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for. Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site,...

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