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17 Social Media Marketing Strategies to Grow Your Online Sales

One challenge every store owner will face is how to increase online sales. Knowing where to start and how to stand out from the thousands of other ecommerce sites can be daunting. The explosion of growth in ecommerce has only made it tougher to attract the visitors needed to boost online sales. To help with that, let’s take a look at a popular marketing channel—social media—and review a few top social media marketing strategies that can help you increase sales.  What is social media marketing?Social media marketing is the process of using social media platforms to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales...

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Top 10 Types of Digital Marketing to Promote a Business Online

As people spend more and more time in front of screens, digital marketing has become the most important tool to reach customers in an effective way. Digital marketing targets users of all kinds of electronic devices from desktop computers to smartphones. To successfully promote a business online and engage an audience, you need to make use of various types of digital marketing. These days, merely having a website is not enough anymore if you want to get qualified leads. You also need to be visible on as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones. To build a successful online business and stand out from the crowd, you need a complex...

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